Social Communicator with a Master’s degree in Marketing and more than 20 years of experience across industries such as financial services, insurance, education, media, and advertising. He has led ATL, BTL, and Digital marketing strategies, as well as Brand and Growth initiatives focused on positioning, acquisition, retention, and monetization of both B2C and B2B customers. He integrates data, creativity, and technology to generate tangible business impact. He specializes in building relevant brands, optimizing marketing investment with a profitability-driven mindset, and designing growth strategies aligned with the organization’s strategic objectives.